An amazon affiliate website rank has fallen, and the website owner assigned us to find out the reason.
Reason: Google Algorithm Updates
After checking by tools and manually, I found that it was penalized by Google core updates that occurred on June 2021.
I found these problems on the website and suggested fixing them as soon as possible.
- Content structure change
- Disavow the poor backlinks,
- UI/UX optimization,
- Site Speed Optimization,
- Focusing Core web vitals
- Some images have no Alt text
- Transmission Control Protocol (TCP) failed from some location
- Outgoing Broken Links Removing
The client has only taken audit service for this website.